How to Plan for the “Perfect” Media Day

A few months ago, we put together a two-day NYC media tour for one of our Minneapolis-based clients. The goal of their visit was to share with key travel and lifestyle writers all the up and coming food, drink and tourist attractions in Minneapolis in the hopes of enticing more people to visit the bustling city.

The media days were very successful, with back-to-back meetings with writers from top tier publications including Oprah.com, Martha Stewart Living, and The Daily Meal, among many others, all of who were interested in covering Minneapolis as the next go-to destination, especially for “bang for your buck” trips.

Paying attention to the small details when creating the 'perfect' media day make all the difference.Click To Tweet

Below are a few pointers we implemented that should be kept in mind when planning your next media day:

With any day, things inevitably happen that you can’t plan for. But hopefully with the above tips, your client’s next media “blitz” will be executed a bit more seamlessly.

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