With the rollout of the COVID-19 vaccine taking place – in varying degrees of success – across the country, we’re feeling cautiously optimistic and thinking about what we’re going to do post-vaccination.
We recently asked in Padilla’s SpotlightTM Survey, powered by SMS Research Advisors, which activities are you likely to do in the three months after you’ve been vaccinated?
The results revealed that destinations and making connections are the most popular post-COVID activity planned – more than two in five consumers (42%) will go to a restaurant; 28% will visit an old friend in person and 27% will take an out-of-state vacation.
With the impact the restaurant and tourism industries have endured during the pandemic, we’re encouraged by these results. In addition to the “top 3,” the survey responses included:
- 18% celebrate a family milestone (such as a wedding, birthday or an anniversary)
- 18% visit a dentist or optometrist in person
- 18% go to a movie
- 13% get on an airplane
- 11% attend a sports game
- 9% go to a concert
- 9% hug my grandparent
- 5% attend a memorial service for a person who passed due to COVID
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