We are paying a very high price for our kids losing touch with the real world. Listen, I’m on my iPhone too much, but that doesn’t mean it’s a behavior that should be passed down to the next generation. As a brand, you want to drive consumers offline – in store, of course. What if you could do more? What if you could encourage them to rethink their behaviors for them and their family?
Nature Valley Granola Bars are trying to do just that with their new “Rediscover Nature” campaign which seeks to put childhood back outdoors. So they produced a spot where they asked three generations the same question – What did you like to do for fun as a kid?
Depressing, right? Well it is a bit dramatic, but it drives home the issue. There was also a social extension that asked fans to submit their best #RediscoverNature photos to spread the message.
These days, maybe consumers are owed more from brands. Some could argue it is a brand’s responsibility to not just sell a product, but better society — like re-selling playtime in the front yard. Kudos to Nature Valley for strategically tapping into a trend to join (and put media dollars behind) the conversation. As brand stewards, we too should think about how our efforts are contributing to society.
And just in case the video was not convincing enough, scroll below for what could have been inspiration for the campaign, Folk Rebellion. It’s certainly one of my favorite Instagrammers. Enjoy the day!