Football fanatics look forward to Super Bowl Sunday for the competitive nature of the championship game and the good food it brings. But in recent years, the commercials have grown […]
How Altruism Can Make You a Winner in the Long Run
The true essence of the Super Bowl is competition. Brute strength of rival teams, best victory dance, fighting and blasphemy between fans. And when the whistle blows, the game pauses […]
Top 3 Super Bowl LII Ad Predictions
The NFL has been the recipient of harsh criticism this season, with controversial topics ranging from national anthem protests to traumatic brain injury. Maybe it’s no wonder that TV viewership […]
The Winners & Losers of Ad Bowl LI
A big thank you to my co-author, PadillaCRT Chief Creative Officer Heath Rudduck (@HeathRudduck)! Nikki: Each year, we marketers anxiously await the Ad Bowl (and the chance to write about it: […]
Super Bowl 2016: The tale of underwhelming QBs and Ad spots
Super Bowl 50, a tale of two defenses. If you weren’t watching to see Peyton Manning’s last rodeo, or Cam Newton’s dance moves, and you weren’t a fan of either […]
Ad Bowl XLIX: Who Scored, Who Flopped and Who Caught Us Off Guard
Another Super Bowl has come and gone. There were miraculous catches, (potentially) heartbreaking interceptions, deflategate jokes and plenty of controversy about the “worst call in Super Bowl History.” Yet within […]