Football fanatics look forward to Super Bowl Sunday for the competitive nature of the championship game and the good food it brings. But in recent years, the commercials have grown […]
3 Hacks to a Paid Social Strategy
You’ve heard me say it over and over, organic reach is dying. And maybe my last post finally got you to take the leap and start putting some cash behind […]
The Decline of Journalism According to John Oliver
John Oliver aired a segment on his HBO TV show – “Last Week Tonight with John Oliver,” taking a comedic yet excruciating look at the decline of local newspapers. Just […]
Food in Times of Crisis
People love talking about, tweeting, instagramming and pinning food. In fact, when this post was written, there were 176,340,729 posts on Instagram tagged with #food – and that number will […]
Customer Obsession: The Name of the Game
Access to information and low switching costs between products and services means we’ve moved from the digital age to the age of customer obsession, so argues Forrester Research at its […]
Super Bowl 2016: The tale of underwhelming QBs and Ad spots
Super Bowl 50, a tale of two defenses. If you weren’t watching to see Peyton Manning’s last rodeo, or Cam Newton’s dance moves, and you weren’t a fan of either […]
Sophisticated & Social: Predictions for Super Bowl 2014
It’s that time of year again. Advertisers are lining up to drop $4 million for a 30-second ad on this year’s Super Bowl. Since this has become the most important […]