Google introduced its biggest algorithm update of the last five years in October. The update will help Google better understand the intent behind users’ search queries and produce more relevant […]
Google Algorithm (Understanding the Basics)
Did you know that Google updates its algorithm 500-600 times per year? It’s true! Roughly two to three times each day they change something about the way their Search algorithm […]
Humanity in a World of Algorithms
It was 2006. MySpace was the most popular website, the Flip camera was the latest technology, and the iPhone was still a year away. I pitched the brand manager of […]
The Evolution of Social Investment: What’s Happened and What’s Ahead?
The only constant in social media is change. Yeah, I’m sure you’ve heard that before but it’s even more relevant when it comes to the level of investment required year-over-year. […]
Your Follower Count Doesn’t Really Matter – Here’s Why
In 2007, Facebook launched this fancy new thing called “Pages” and there was finally a place where your brand could live out its days and directly interact with the people […]