There is a lot of talk about how predictive models drive marketing decisions. Clients are now asking for agencies to “predict” the channels that will drive the majority of new […]
With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an […]
Pinterest, Facebook, BuzzFeed, Refinery29… even The New York Times joined Social Media Week this month to discuss the latest and greatest in the industry. Lucky for you, there’s no need to […]
If you have done or considered research in the past year, you might have heard or seen the word “insights”. In fact, you might have come across that word a […]
Just about every day, I receive emails from new social media and digital vendors and read articles about changes to various social channels that will affect my clients. On that […]
In early April I had a great experience at the ClickZ Live Digital Marketing Conference in New York. During the three-day event I was bombarded with glorious amounts of information, […]
The answer: big data. Target tracked the buying habits of thousands of newly pregnant women and found many pregnant women bought fragrance-free lotions and soaps, vitamin supplements such as zinc, calcium and magnesium and cotton balls in early stages of pregnancy. This type of big data enables Target to guess a woman is pregnant and even estimate her due date based upon her purchasing habits..