Yesterday, Apple announced consumers will have the option to download and store their health records directly in Apple’s Health app on their iPhones beginning today. The new feature is still in […]
All Attributes are NOT Created Equal
For the most part, consumers know what they find valuable. When you shop for a product, as a consumer, you can articulate what benefits you want and costs you are […]
It’s a Jungle Out There: 3 Reasons Health Care Companies Should Look Out for Amazon
Recent unconfirmed reports have speculated over whether tech giants like Amazon and Apple are gearing up to tackle their next frontier – health care. With both companies being leaders in […]
Apple Tweets and #Fails
Apple announcement events are anticipated like Christmas morning for some. With rumors swirling around major changes for the iPhone 7, Apple did something it had never done before. It began […]
Asturias Sidra – It’s all in the pour!
I have long wanted to write about Asturias, the place of my birth and more specifically about our regional drink: Asturian Sidra (Cider). Asturias is a hidden gem of a […]
Why Everything Tastes Better on Vacation (and what that means for your brand)
We’ve all had that moment. While on vacation you eat or drink something that is so transcendentally delicious, it instantly ranks among the best things you’ve ever had. The pleasure […]
Reviving Beer: Why National Beer Day Matters
‘Twas the day before #NationalBeerDay, and marketers everywhere Were scratching their heads and wondering, “Why do we need another made-up “holiday?” Is it an arbitrary date on the calendar, selected […]
Lessons from the Biggest Brands in the Booze Business – Blue Chip Brands
Savvy marketers know there is plenty to learn from having your finger on the pulse of the market. To keep up with the top performers, marketing professionals rely on industry […]
The Buzz on Beer Growth
Football season is upon us and I am inevitably thinking about beer. Beer & football go together like peanut butter & jelly, like Cheech & Chong. Football means big business […]
Keepin’ it mobile: Health and fitness apps take over
Health care mobile applications are emerging everywhere. We can’t get away from them. Run if you can, but the Nike+ Running app will be tracking how fast and where you […]