It seems that the world has no idea how April Fools’ Day started. No joke. Many of us partake in holidays that we may not know the meaning behind, but […]
April Fools’ Day 2016: The Best and Worst Brand Pranks
Well, today is April Fools’ Day. People’s reaction to that news is mixed, depending on whether they are usually the fooler or fooled. One thing remains constant, however: This is […]
BuzzLine: Fools or Not?
Earlier this week, the pranksters of the world got to celebrate my least favorite holiday, April Fools’ Day…DUN, DUN, DUUUUN. I don’t consider myself a gullible person, but then this […]
PR Pranks for April Fools’ Day
I’m not a big prankster, but I have been on the receiving end. Working in wine PR, I sometimes wish people were joking. For example: When a shipment of a […]
PR challenge: A turnaround story for the Porta Potty experience
With the Virginia tourism industry projected to grow substantially in the coming years, Potties-R-Us approached PadillaCRT about creating a strategy that would make its product line the top choice for local […]
Kittens Bring a Social Media Element to Print Releases
The results are in from the new CRT/tanaka Media Engagement Survey, and the findings reinforce the popular opinion that social media is increasing in dominance. The study showed that traditional print […]