As I was sitting in the movie theater watching previews of the many Oscar-nominated flicks that came out this winter, I noticed a theme: health has again made its way […]
Without a leg to stand on: Four observations about healthcare (that I learned the hard way)
I have worked with hospitals, pharmaceutical companies, outpatient services and medical professionals for more than 30 years. I thought I really KNEW the healthcare industry. But, I learned more during […]
6 Secrets to Expo Success
Co-Authored by Nikki Parrotte Whether you represent a medical device company, food and beverage distributor or consumer brand, exhibiting at conferences and expos is often an effective way to engage […]
Keep Calm and Throw a Kick A$$ Twitter Party
You’re like a little kid at the candy store, you can hardly sit still you’re so excited about the exciting things you want to share with your audience. But you […]