In the Midwest, summer is finally approaching. For many of us, this means planning for cabin season. Let’s say you really want to escape the city this year, so you […]
Two Questions for B2B Brands on Social Media
As social media continues to dominate the digital realm, B2B companies are realizing the importance of having a strong social media presence. Yet many marketing managers are juggling several efforts […]
5 Tips for Marketing to Chefs
Foodservice marketing is an underappreciated art. Consider for a moment the time and channel constraints. At a very basic level, most chefs work from 4pm to 1am (not including lunch […]
The B2B Marketer’s Wishlist for 2019? Video!
If you know a thing or two about Padilla peeps, it’s that we’re pretty obsessed with the media – especially utilizing the right media channels to make the most meaningful […]
Leverage and Amplify Company Partnerships on Social Media
In the business-to-business space, the introduction of a new partnership can be an exciting and monumental moment for a company. It can mark a stride in a new direction or […]
Target Acquired: How to Reach the Right B2B Audience with LinkedIn Advertising
Many people use social media as a purely recreational way to connect with people they know and, let’s face it, pass time. As any good marketer knows, Facebook, Twitter and […]
Three Tips for Live Video Events
Marketers in every industry are working to integrate video into their communication arsenal. Rightfully so, with video on deck to drive an estimated 80 percent of internet traffic by next […]
5 Tips to Master Social Media for B2B Trade Shows
Co-written by Chloe Wiersma Trade shows are an essential opportunity for B2B companies. Days of presentations and mixers are built around the purpose of spreading ideas and getting exposure. But […]
Is Technology Changing the Game for PR and Marketing Professionals?
The unstoppable growth in marketing technology tools promises to make a communicator’s job easier: Reach audiences with more precision, leverage data to tailor campaigns with purpose and extend brand storytelling […]
3 Reasons Why Facebook is Right for B2B
When marketers think about B2B, LinkedIn typically comes to mind. As the social network for business, it makes sense to visit LinkedIn to follow industry news, post white papers, share […]