Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. A […]
Defining Transparency in Personal Care
Our team recently attended a Cosmetic Executive Women (CEW) event titled The Institutionless Consumer. Foreboding, right? It depends on your glass-half-empty/half-full ideology as a marketer. To me, the underlying theme […]
Back At It With the Beauty Insights: CEW 2018
Look, I’m fairly confident navigating a drug store beauty aisle and the gleaming booths of prestige makeup at Sephora, but attending an event like the CEW Beauty Award Product Demo […]
The 5 Coolest Things Happening in Beauty Retail
For brick and mortar beauty retailers, online beauty shopping trends are frightening. At a recent CEW event with speakers from Mintel, Nielsen and The NPD Group, our team learned that […]
Belle of the Beauty Product Ball
Earlier this month, the Coppertone team at Padilla had cause to celebrate when one of the brand’s sunscreens snagged the Holy Grail: a beauty award from Allure Magazine. Coppertone CLEARLYSheer […]
Beauty Marketing and Today’s Trends
The perception of the public relations sector is often glamorous. Those of us in the industry know the truth: well, yea, sometimes it is! And what’s more glamorous than working […]
Navigating Hot Topic Terminology
What’s in a name? Or should I say, what’s in a claim? These days, American consumers are bringing a less-is-more attitude to the brands they engage with. Whether it’s an […]
Best Beauty Campaigns of 2015
For most, December is a time to flip through loving family photos while drinking some eggnog and listening to holiday tunes before they begin planning out their Chrisma-Kwanz-akkah celebrations. Lucky […]
Hot Beauty Trends of 2015
Soy, papaya, greek yogurt and daisies. Sounds representative of a beautiful picnic in Central Park, right? Think again. They’re just a sampling of the latest skincare ingredients hitting the market, […]