When creating advertising campaigns using Facebook Ads Manager, it’s important to understand the different optimizations, settings and features that Facebook offers in order to run efficient and effective ad campaigns. […]
The Disengaged Employees Have Spoken: Three Themes We Heard from the Road
Recently, my colleagues and I took several road (and air) trips to visit client sites and interview their employees. Part of a larger effort around improving the organization’s culture, we […]
Measuring Up: A “This, Not That” List for Social Media Metrics
With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an […]
Two Steps to Claiming Your Workplace Confidence
Confidence is a two-way street. When you exude confidence, in turn, others instill confidence in you. And at work, that means people will have confidence that you’ll get the job […]
How to Present Your Product Like a Pro: Best Practices for Wine & Spirits Desksides
As anyone who has pitched deskside meetings knows all too well, securing the right one-on-ones for clients is no simple feat – and worthy of a post in its own […]
Audience-first, Influencers and Trust: 3 Social Trends
Social media is dynamic. That’s certainly the case today with Facebook always in the news. To see the real trends, past the hype, it’s best to look a bit further. […]
Best Practices for Press Trips: Part II
When it comes to courting wine trade and media, exotic getaways to visit client brands at the source have many advantages, not to mention the inspiration and education they impart […]
Three New Year’s Resolutions: Employee Engagement Style
It’s here. The first business day of 2018. Keurigs are in overdrive today as employees get back to the daily grind. Reality sets in that we can no longer put […]
The Top 5 Most Buzz-Worthy Health Care Posts of 2017
Ah, the good old days of 2016, when consumerism, data breaches and the challenges of engaging Gen Z garnered the collective health care mindshare. 2017 has challenged us to communicate around fake news, Affordable Care Act purgatory and […]
Tips for Implementing Snapchat Geofilters
Without question, Snapchat has gained the attention of marketing, advertising and public relations professionals as an increasingly popular social media platform. Brands began tapping into the platform years ago, but […]