Agriculture is an industry that has been at the forefront of technological innovation for thousands of years. New technologies sometimes breed skepticism, and agricultural technologies are no different. But, ag […]
What to Expect from the New Health Care Collaboration Between Amazon, Berkshire Hathaway and JPMorgan Chase
On Tuesday, Amazon, Berkshire Hathaway and JPMorgan Chase announced they would create a health care system with the goal of providing quality care for their U.S. employees. According to the […]
What’s Driving Technology in Health Care? A Look at How Digital is Changing the Patient Experience
It’s undeniable we are in the midst of a national discussion about patients taking charge of their health and how health care providers can become more resourceful. There’s a clear […]
Data Visualization: What Makes a Great Infographic?
Corporate America is facing a challenge: Data is becoming more readily accessible while executives are becoming less so. Data Visualization is engaging and it helps us understand the data’s significance. […]
The Power of Packaging: How to Win Over the Hearts and Minds of Consumers
On average, people make about 35,000 decisions every day. I am endlessly fascinated by what drives a person’s decision-making process. As a beverage marketer, I am particularly interested in what […]
‘Daddy, you love your phone more than me.’
A father’s wake-up call to make real connections in a tech-obsessed world. What a terrible thing to hear from your 8-year-old. It was as if the apple of my eye […]
What Does “Insights” Really Mean? (INFOGRAPHIC)
If you have done or considered research in the past year, you might have heard or seen the word “insights”. In fact, you might have come across that word a […]
Big Data: Connecting Online Advertising to Offline Sales
As an agency we do a lot of work with consumer products and in particular commodity boards including Highbush Blueberries, Florida Sweet Corn, Pure Canadian Maple Syrup and many others. […]
5 Tips to Ensure Digital Marketing Success in 2014
In early April I had a great experience at the ClickZ Live Digital Marketing Conference in New York. During the three-day event I was bombarded with glorious amounts of information, […]
Big Data: What does it mean for healthcare?
The answer: big data. Target tracked the buying habits of thousands of newly pregnant women and found many pregnant women bought fragrance-free lotions and soaps, vitamin supplements such as zinc, calcium and magnesium and cotton balls in early stages of pregnancy. This type of big data enables Target to guess a woman is pregnant and even estimate her due date based upon her purchasing habits..