For so many years, mommy blogs have reigned supreme in the world of online journaling. Perhaps it’s because parenthood is one of the most all-encompassing thing that can happen in […]
Why Health Industry CEOs Should Blog
I recently read an article in a local business trade about what makes a CEO trustworthy to investors. The author told the story of how a woman without financial savvy […]
Terminate the Robo-Writers
Striking out with media pitches? Blogging to the sound of crickets? Maybe your readers think you’re a robot. Robots, it seems, are infiltrating the ranks of real, live writers. A […]
2014 Digital Trends: A Conversation with Mom it Forward
It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected […]
The Brand-Blogger Dating Game: 4 Steps to Make it Simple
Playing the dating game can be rough, no doubt about it. But it doesn’t have to be, if you have a strategy for going about it. For most, you decide […]
5 Ways to Maximize the PR Pro-Blogger Relationship
How can bloggers best work with PR agencies? As PR professionals, the question we receive is usually posed the other way around, right? However, it was a question that was brought up throughout […]
5 Reasons for Businesses to Blog in 2013
Though social media has become an integrated part of virtually all businesses and their communications strategies, it surprises me that some companies are still questioning the value of a blog. Here are 5 reasons for healthcare organizations to embrace this .