Millennials are changing the face of the wine world. And they’re doing a pretty kick-ass job of it. Propelled by a thirst for authenticity and discovery, this new generation of […]
Quality over Quantity: 2017 Booze Resolutions
We know. 2017 is going to be YOUR year. The resolutions have been made, the fitness classes have been booked, and the snack cabinet has been padlocked. And some among […]
Health, Wellness and….Booze?
It’s no secret that health and wellness themes are increasingly a topic of mainstream discussion. Whether it’s the cover of Time magazine or Oprah’s partnership with Deepak Chopra and Weight […]
Halloween 2016: Trick or Booze
Good ol’ October… the most magical time of the year for costume enthusiasts, candy enthusiasts (a.k.a everybody) and, unfortunately for 2016, creepy clowns. If Halloween is your thing, and you’re […]
Man vs. Cocktail
I’m noticing a trend: cocktail manufacturers are targeting men. Case in point: Stoli. Interestingly, their research showed that while nearly three of four millennial men liked flavored cocktails, the vast […]
Three Important Things to Consider in Wine and Spirits Event Marketing
Over the past six years at the agency, I’ve had the opportunity to work across a variety of industries, from consumer and technology to education and healthcare. Most recently I’ve […]
Reviving Beer: Why National Beer Day Matters
‘Twas the day before #NationalBeerDay, and marketers everywhere Were scratching their heads and wondering, “Why do we need another made-up “holiday?” Is it an arbitrary date on the calendar, selected […]
Malternatives – Marketing Lessons from Alcohol Segmentation
It seems like only yesterday I was writing about the seemingly out-of-nowhere arrival of Not Your Father’s Root Beer, and the marketing lessons to be learned from their hugely successful […]
Marketing Lessons from the 2016 Boston Wine Expo
This weekend I had the privilege of attending the 25th annual Boston Wine Expo, the largest wine and food expo in New England. Featuring celebrity chefs and seminars from top […]
Wine for Everyone!
Here we are at the end of the year, and 2016 is knocking on our door. Everyone has their mind on the holidays and enjoying festivities with friends & family. […]