Gone are the days when a medical degree and longevity in the health care industry equated to trust. Instead, brands from all industries are hearing the same demand from consumers: […]
Last Hospital Standing: 5 Tips for Communicating to Support Successful Mergers & Acquisitions
“There isn’t an independent hospital out there that is not thinking about this. At the top of the list is the question, Who should I merge with?” – Gary […]
If Social Media Can Create Organ Donors, It Can Work for You Too
By Lisa Kersey (@lkersey1) February 14th evokes a variety of responses. For some, it’s a day they’d rather forget, while for others, it means being in the doghouse if they […]
Diluting Your Brand. Literally.
THE BOOZE BIN By Pia Mara Finkell (@piamara) I’m a bourbon girl. I’ve never been a huge fan of vodka, gin makes me sort of angry and rum leaves a […]