In 2020, COVID-19 created shockwaves across our daily lives and habits—including our shopping behaviors. Foot traffic in retail and grocery stores took a hard hit when the pandemic initially started, […]
How to Measure Patient Loyalty and NPS for Health Care Companies
I recently joined the Touchpoint Media podcast as a guest and we discussed the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), […]
Rekindling a Teenage Love Affair: My Love for Lush
Have you ever discovered a brand you loved, then ultimately left because you moved onto newer, more relevant products? But what if a brand evolves with you over time? For […]
It’s Time to Reinvent Travel Loyalty Programs
The long-anticipated announcement of Southwest Airlines’ new service to Hawaii and the recent launch of Marriott’s Bonvoy has travel brand loyalty on my mind. A handful of the airline’s newest […]
5 in 5: gin, roads, tourists, playlists, snacks
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Outlook […]
5 in 5: animated t-shirts, banking solutions, emojis, rewarding clothes, boozy commuters
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Bringing […]
Social Media Lessons From 4/20 That Can Protect Your Brand from Going Up in Smoke
Holidays and observances have quickly become one of my favorite things as both a consumer and creator of social media content. And I’m not necessarily talking about the big ones […]
How I Got Suckered Into Buying Exactly What I Wanted
Last week I received an email from Etsy with recommendations based on my recent purchase and browsing history. It was promoting a toddler t-shirt with a picture of a bearded […]
Why Strong Brands Will Win the Wine Game
Millennials are changing the face of the wine world. And they’re doing a pretty kick-ass job of it. Propelled by a thirst for authenticity and discovery, this new generation of […]
10 Do’s and Don’ts of Corporate Responsibility
By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming […]