A lot can happen within a year in the world of social media and digital platforms. As 2019 nears its end, we’ve taken learnings from the past year to provide […]

A lot can happen within a year in the world of social media and digital platforms. As 2019 nears its end, we’ve taken learnings from the past year to provide […]
The jobs of brand and creative professionals, regardless of company size, are growing in complexity. More than just developing and deploying a brand that can rise above competitive noise, they […]
Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation […]
As a firm that helps organizations build, grow and protect their brands and reputations, it’s common for clients to ask us to help establish them as thought leaders. After all, […]
The crowded chaos of Grand Central Terminal is a force to be reckoned with on a Monday morning. Hesitate for a second and you’ll be trampled by human traffic. A […]
“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” ? – Spike Lee, actor and director Having a plan is critical to success, in business […]
At Joe Smith (the brand consultancy of Padilla), we’re all about helping brands make meaning. So to kick off 2019, we’ve taken stock of brands that excel at making meaning […]
Last week we discussed two of this year’s top films – Eighth Grade and The Rider – and what they can teach us about creative problem-solving and brand strategy (if you haven’t […]
2018 was a decidedly great year for the film industry, marked by many milestones that suggest moviegoers are ready for diversity and a fresh perspective. Over President’s Day Weekend, Black Panther […]
Last week in Part 1, we looked at how brands help people make decisions. They first create expectations around offerings, quality, price, service, and more. Then they deliver experiences that […]