To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
Managing Through the COVID-19 Disruption
COVID-19 is a social, cultural and business disruption that our generation has never faced. As humans, community members, citizens, and business leaders, we are re-orientating our lives, reshaping our businesses, and remaking our society at a […]
Focus Your Post-Pandemic Evolution with Familiar Strategy Tools
I’m at my kitchen table working on my laptop. I spend so much time on it now, my phone is getting jealous. My dog is barking, my son joined his […]
Brands becoming themselves: LEGO
A brand’s visual identity should last 5-10 years. Yes, years, so it needs to outlast short-lived trends. And while trends can offer inspiration when creating a visual identity, they should never […]
Five Things Brands Should Be Leveraging in Their Digital Strategies in 2020
A lot can happen within a year in the world of social media and digital platforms. As 2019 nears its end, we’ve taken learnings from the past year to provide […]
Bye-bye brand police: Governing brand in a decentralized workforce
The jobs of brand and creative professionals, regardless of company size, are growing in complexity. More than just developing and deploying a brand that can rise above competitive noise, they […]
The Power of Repetition and Consistency
Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation […]
Thought Leadership Requires Thoughts and Leadership
As a firm that helps organizations build, grow and protect their brands and reputations, it’s common for clients to ask us to help establish them as thought leaders. After all, […]
Looking Beyond Brand Humanity
The crowded chaos of Grand Central Terminal is a force to be reckoned with on a Monday morning. Hesitate for a second and you’ll be trampled by human traffic. A […]
Don’t just have a dream. Have a plan.
“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” – Spike Lee, actor and director Having a plan is critical to success, in business and in […]