A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
Have You Friended Your Favorite Brands?
Our lives are built around relationships – with our families, spouses, partners, friends, friends of friends and colleagues – relationships that shape who we are and who we are becoming. As […]
2021 – Brands as Agents of Change
2021 came in like a lion, but, with the inauguration behind us, there has come a collective sigh — a moment. In this moment, brands must invest time in setting […]
5 Ways of Designing Better Customer Experiences
We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research
To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
Managing Through the COVID-19 Disruption
COVID-19 is a social, cultural and business disruption that our generation has never faced. As humans, community members, citizens, and business leaders, we are re-orientating our lives, reshaping our businesses, and remaking our society at a […]
Focus Your Post-Pandemic Evolution with Familiar Strategy Tools
I’m at my kitchen table working on my laptop. I spend so much time on it now, my phone is getting jealous. My dog is barking, my son joined his […]
Brands becoming themselves: LEGO
A brand’s visual identity should last 5-10 years. Yes, years, so it needs to outlast short-lived trends. And while trends can offer inspiration when creating a visual identity, they should never […]
Five Things Brands Should Be Leveraging in Their Digital Strategies in 2020
A lot can happen within a year in the world of social media and digital platforms. As 2019 nears its end, we’ve taken learnings from the past year to provide […]
Bye-bye brand police: Governing brand in a decentralized workforce
The jobs of brand and creative professionals, regardless of company size, are growing in complexity. More than just developing and deploying a brand that can rise above competitive noise, they […]