COVID-19 is a social, cultural and business disruption that our generation has never faced. As humans, community members, citizens, and business leaders, we are re-orientating our lives, reshaping our businesses, and remaking our society at a […]
Focus Your Post-Pandemic Evolution with Familiar Strategy Tools
I’m at my kitchen table working on my laptop. I spend so much time on it now, my phone is getting jealous. My dog is barking, my son joined his […]
Brands becoming themselves: LEGO
A brand’s visual identity should last 5-10 years. Yes, years, so it needs to outlast short-lived trends. And while trends can offer inspiration when creating a visual identity, they should never […]
Five Things Brands Should Be Leveraging in Their Digital Strategies in 2020
A lot can happen within a year in the world of social media and digital platforms. As 2019 nears its end, we’ve taken learnings from the past year to provide […]
Bye-bye brand police: Governing brand in a decentralized workforce
The jobs of brand and creative professionals, regardless of company size, are growing in complexity. More than just developing and deploying a brand that can rise above competitive noise, they […]
The Power of Repetition and Consistency
Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation […]
Thought Leadership Requires Thoughts and Leadership
As a firm that helps organizations build, grow and protect their brands and reputations, it’s common for clients to ask us to help establish them as thought leaders. After all, […]
Looking Beyond Brand Humanity
The crowded chaos of Grand Central Terminal is a force to be reckoned with on a Monday morning. Hesitate for a second and you’ll be trampled by human traffic. A […]
Don’t just have a dream. Have a plan.
“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” – Spike Lee, actor and director Having a plan is critical to success, in business and in […]
Brands to Watch in 2019
At Joe Smith (the brand consultancy of Padilla), we’re all about helping brands make meaning. So to kick off 2019, we’ve taken stock of brands that excel at making meaning […]