“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” ? – Spike Lee, actor and director Having a plan is critical to success, in business […]
Brands to Watch in 2019
At Joe Smith (the brand consultancy of Padilla), we’re all about helping brands make meaning. So to kick off 2019, we’ve taken stock of brands that excel at making meaning […]
What This Year’s Top Films Can Teach Us About Brand Strategy (Part 2)
Last week we discussed two of this year’s top films – Eighth Grade and The Rider – and what they can teach us about creative problem-solving and brand strategy (if you haven’t […]
What This Year’s Top Films Can Teach Us About Brand Strategy (Part 1)
2018 was a decidedly great year for the film industry, marked by many milestones that suggest moviegoers are ready for diversity and a fresh perspective. Over President’s Day Weekend, Black Panther […]
Brands create expectations. Experiences reinforce them. (Part 2)
Last week in Part 1, we looked at how brands help people make decisions. They first create expectations around offerings, quality, price, service, and more. Then they deliver experiences that […]
Brands create expectations. Experiences reinforce them. (Part 1)
Think about the last time you came across a new or unfamiliar brand. Likely the flash of an unrecognizable logo, a billboard, a banner ad, or a storefront. You start […]
Why Strong Brands Will Win the Wine Game
Millennials are changing the face of the wine world. And they’re doing a pretty kick-ass job of it. Propelled by a thirst for authenticity and discovery, this new generation of […]
Brewing Crisis: When Craft Beer Hits the Big Time
On April 12, Devils Backbone, an independent brewery located in Nelson County, Virginia, announced they were being purchased by the biggest name in big beer, Anheuser-Busch InBev. And then, […]