The one constant about the media industry is that it’s constantly changing. When it comes to making headlines for a client, the best PR practitioners will keep a sharp eye […]
Is Your Digital Content Strategy Driving Revenue?
With 24/7 access to online reviews, videos, media coverage and more, today’s path-to-purchase is unmistakably customer driven. Whether consumer-facing or business-to-business (B2B), buyers tend to gather information, evaluate various options […]
Why Workplace Management Software Should Talk Purpose Over Product – Especially Post COVID
COVID-19 and the rapid and widespread shift to distributed work teams created an incredible moment for workplace management software – and the interest in this space continues to grow. As […]
An Open Letter to Influencers
Influencer marketing has always been one of my favorite aspects of being a social media strategist. I love getting to work with so many talented creators, whether they’re part of […]
Joe Smith’s Brands to Watch 2021
After the year that was, we found ourselves among the many prognosticators who had to throw most of our 2020 predictions out the window. Crises emerged, discussions evolved, and markets shifted. While […]
5 Ways of Designing Better Customer Experiences
We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
Joe Smith’s Brands to Watch 2020
The confetti has settled, and we’ve rung in the new year. It’s time to peer into our crystal ball and see which brands will be worth watching in 2020. We […]
Banking for Humans: Don’t Lose the Person in the Numbers
When it comes to finding a place to store their dollars, today’s customers have plenty of options. Financial brands compete to help customers do more with their money. And many […]
Brands becoming themselves: LEGO
A brand’s visual identity should last 5-10 years. Yes, years, so it needs to outlast short-lived trends. And while trends can offer inspiration when creating a visual identity, they should never […]
Bringing Your Brand to Life: Corporate Values
Integrity. Respect. Innovation. Collaboration. Chances are, if you’ve read up on corporate values at all, these are all words you’ve heard tossed around time and time again. Don’t get me […]