Integrity. Respect. Innovation. Collaboration. Chances are, if you’ve read up on corporate values at all, these are all words you’ve heard tossed around time and time again. Don’t get me […]
Picking the Right Resolution to Design Your Customer Experience
The most critical and stressful part of customer experience design is the very beginning: do you take a broad, high-level view or a narrow, focused view of the customer journey? […]
Social Activism IRL
As UN Climate week begins, I wanted to write about this past Friday. What started as an idea from one person, spread online getting millions of people planning to come […]
Looking Beyond Brand Humanity
The crowded chaos of Grand Central Terminal is a force to be reckoned with on a Monday morning. Hesitate for a second and you’ll be trampled by human traffic. A […]
The Cherry and the Sundae – A Recipe for Customer Experience
“Did you see the cup?” asked my wife as we circled the Subaru Outback that magically had landed in our driveway. Did I see it? It was the first thing […]
Brands to Watch in 2019
At Joe Smith (the brand consultancy of Padilla), we’re all about helping brands make meaning. So to kick off 2019, we’ve taken stock of brands that excel at making meaning […]
What This Year’s Top Films Can Teach Us About Brand Strategy (Part 2)
Last week we discussed two of this year’s top films – Eighth Grade and The Rider – and what they can teach us about creative problem-solving and brand strategy (if you haven’t […]
What This Year’s Top Films Can Teach Us About Brand Strategy (Part 1)
2018 was a decidedly great year for the film industry, marked by many milestones that suggest moviegoers are ready for diversity and a fresh perspective. Over President’s Day Weekend, Black Panther […]
Out of Chaos and Into the Moment
Humans are humans are humans. Whether you’re designing an engaging brand so that you can grow your market share or planning a great birthday party for your daughter, the thinking […]
Brands create expectations. Experiences reinforce them. (Part 2)
Last week in Part 1, we looked at how brands help people make decisions. They first create expectations around offerings, quality, price, service, and more. Then they deliver experiences that […]