Over the past decade or so, we marketers have taken to calling ourselves “storytellers” and our work “storytelling.” We insist that, to survive in a competitive market, your brand must […]
From Divisiveness Comes Togetherness
Remember what it was like to read the day’s headlines without experiencing a surge of shock, shame or rage? Me neither. It must have been so … inspiring. That sense […]
What Bo Burnham’s “Eighth Grade” Can Teach Social Media Marketers About Gen Z
Bo Burnham’s new movie, Eighth Grade, opens with protagonist Kayla recording a painfully awkward YouTube video on how to be yourself. As the film continues, Kayla uploads videos to her […]
Three Things That Matter for Brand Marketers in 2018
As we head into the new year, many are using this moment to tout trends, tools, channels, tactics and predictions for engaging with consumers and driving growth. While important, the […]
Thought Leadership: Going Beyond the Buzzword
This post was co-authored by Scott Davila. Company leaders and their marketing departments talk a lot about wanting to be thought leaders, but they often have a hard time getting […]
Richard Thaler – The New Hero of Public Relations?
Earlier this fall, Richard Thaler won the 2017 Nobel Memorial Prize in Economic Sciences. For his contributions he’ll get a lovely medal, attend a ceremony in Sweden, receive countless accolades, […]
All Attributes are NOT Created Equal
For the most part, consumers know what they find valuable. When you shop for a product, as a consumer, you can articulate what benefits you want and costs you are […]
You say coffee I say café
Nearly 85% of the adult population in the US drinks coffee. In fact, we are the largest coffee consuming nation in the world. Americans drink roughly 400 million cups a […]
Equipped to Market? How Ready Are You?
At a recent conference attended by a client’s partner companies, I co-presented with a client on a topic containing the same title as this post. We received comments like, “Geez, […]
Want to Build a Great Brand? Start with Great Character.
In August 2016, Target’s Chief Marketing Officer Jeff Jones left the company to join Uber as its new President. Just over six months later, he resigned, saying that “…the beliefs […]