One need only catch a breaking news event to see citizen journalism’s dramatic impact on today’s society. When a young man rammed his car into a gathering of students at […]
It’s Not About You – Effective Storytelling Tips from Former Journalists
With nearly five PR people for every reporter (U.S. Bureau of Labor Statics), journalists are getting more and more inundated from organizations pushing their story ideas. One national reporter shared […]
5 Simple Rules to Handle the Ambush Media Interview
Lately, I’ve been on a television news magazine binge just to see the types of tactics and techniques reporters are using these days to tell their tales. Better technology is […]
2015 Predictions – The Wild West of Journalism
Having spent the first ten years of my career as a broadcast journalist, I have a great deal of respect for the challenging job facing reporters. Sometimes uncovering the truth […]
5 Steps to Nail Every Media Interview (Step 5: Practice – Out Loud!)
We’ve reached the final step in my five-step process for nailing every media interview. If you need a little refresher on how to “identify the money question and write the quote,” re-read […]
5 Steps to Nail Every Media Interview (Step 4: Identify the Money Question & Write the Quote)
Whenever I spend time training executives about becoming more effective communicators, I always ask them to think of their favorite quote. I then ask them to count the number of […]
5 Steps to Nail Every Media Interview (Step 3: Work On The Transition From One Message To The Next)
During my last posts, we introduced the first two steps in nailing every Q&A session; start with the questions and then develop your key messages that answer every question. Now […]
5 Steps to Nail Every Media Interview (Step 2: Develop Key Messages)
Last week I started my series of mastering media interviews with the first step – start with the questions. The key in that phase is quantity, not quality. The reason […]
5 Steps to Nail Every Media Interview (Step 1: Start with the Qs)
I’m not proud to say that it has taken me to the ripe age of 52 to finally figure out how to nail every media interview. I’ve been teaching executives […]