In our digital-first landscape, regional broadcast coverage is sometimes overlooked, but there is value in securing TV segments for clients. With a hyperlocal focus and need for engaging content daily, […]
Padilla’s Top Podcasts
Whether they help get you through your daily commute, a workout at the gym, or chores around the house, podcasts have become a huge part of the entertainment world, and […]
Three Tips for Live Video Events
Marketers in every industry are working to integrate video into their communication arsenal. Rightfully so, with video on deck to drive an estimated 80 percent of internet traffic by next […]
Fact-Checking Tips When Live, On-Air
Recently, I had the opportunity to attend a live broadcast of an international radio news program. Guests and hosts alike arrived to the venue for the three-hour live discussion with […]
Getting the Most Out of Your Media Coverage
So you scored a really important piece of media coverage that includes all of your key messages and reaches the right audience. Congratulations! Now what? For many companies, that may […]