The true essence of the Super Bowl is competition. Brute strength of rival teams, best victory dance, fighting and blasphemy between fans. And when the whistle blows, the game pauses […]
The Winners & Losers of Ad Bowl LI
A big thank you to my co-author, PadillaCRT Chief Creative Officer Heath Rudduck (@HeathRudduck)! Nikki: Each year, we marketers anxiously await the Ad Bowl (and the chance to write about it: […]
The 5 Best Summer Brand Campaigns of 2016
Click. Shhhft. Ahhh. Now that’s the sound of summer. Whether it’s a beer, soda, seltzer or water, that sound evokes a sense of ease in the dead of summer. The same […]
Super Bowl 2016: The tale of underwhelming QBs and Ad spots
Super Bowl 50, a tale of two defenses. If you weren’t watching to see Peyton Manning’s last rodeo, or Cam Newton’s dance moves, and you weren’t a fan of either […]
Big Beer: The 5 Best Launches of 2015
I could claim that 2015 was the year of craft beer, but let’s be honest: this isn’t the first year we’ve seen enormous growth in this market. Consistently, over the […]
5 Beer Cocktails in Honor of the Biggest Beer Deal Ever
The world beer market just got a little smaller. Yesterday, the two largest brewers in the world – SABMiller and AB InBev – agreed on a merger worth $104.2 billion. […]
In Search Of a New Fall Flavor, I Failed
Ask anyone what makes a crowd-pleasing commercial, and you’ll get two answers: Puppies and babies. In beverage PR, babies are taboo, and puppies are almost synonymous with Budweiser’s Super Bowl […]
Ad Bowl XLIX: Who Scored, Who Flopped and Who Caught Us Off Guard
Another Super Bowl has come and gone. There were miraculous catches, (potentially) heartbreaking interceptions, deflategate jokes and plenty of controversy about the “worst call in Super Bowl History.” Yet within […]
Sophisticated & Social: Predictions for Super Bowl 2014
It’s that time of year again. Advertisers are lining up to drop $4 million for a 30-second ad on this year’s Super Bowl. Since this has become the most important […]
Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47
By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative […]