According to Global License, food and beverage licensing grew 9.5 percent representing $8.04 billion in licensed merchandise in 2010. It remains to be a growth segment today and increasingly you see […]
Call me Caitlyn: Jenner’s Textbook Media Strategy
By now, we are all aware of Bruce Jenner’s story and the subsequent media storm that followed his public transformation and reveal. Since the June 1 unveiling of Jenner’s Vanity […]