Our team recently attended a Cosmetic Executive Women (CEW) event titled The Institutionless Consumer. Foreboding, right? It depends on your glass-half-empty/half-full ideology as a marketer. To me, the underlying theme […]
The 5 Coolest Things Happening in Beauty Retail
For brick and mortar beauty retailers, online beauty shopping trends are frightening. At a recent CEW event with speakers from Mintel, Nielsen and The NPD Group, our team learned that […]
Journalism Isn’t Dead; It’s Engaging
At the end of 2016, I wrote a Buzz Bin post that detailed predictions for the media relations industry as well as suggestions for navigating it. In it, I referenced […]
Hot Beauty Trends of 2015
Soy, papaya, greek yogurt and daisies. Sounds representative of a beautiful picnic in Central Park, right? Think again. They’re just a sampling of the latest skincare ingredients hitting the market, […]