Just this week, four hospital groups, including the American Hospital Association, filed a lawsuit to challenge the Trump administration’s new requirement for hospitals to publish the rates they negotiate with […]
Hospitals Under Scrutiny: 5 Key Issues for 2019 and Beyond
It’s hard to think of a time when hospitals and health systems have been under greater scrutiny. Regulators, legislators, advocacy groups, and consumers are increasingly focusing their eyes on provider […]
Five External Pressures Facing MedTech and Their Impact on Marketing Strategies
Last month, I attended the 2016 conference for AdvaMed (Advanced Medical Technologies Association). Five key external pressures for the medtech industry emerged. What are they and what do they mean […]
The Fear Factor: Getting Americans to Choose Vaccination over the Flu
By Kim Blake (@kimkblake) If you are like many Americans, you’re watching the news in a panic because the flu is rampant and you didn’t get your flu shot. It’s […]