If you’re a follower of marketing, branding, the food industry or consumer products in general, you probably saw the news last month that Coca-Cola is launching Fairlife – a “premiumized” […]
Sophisticated & Social: Predictions for Super Bowl 2014
It’s that time of year again. Advertisers are lining up to drop $4 million for a 30-second ad on this year’s Super Bowl. Since this has become the most important […]
2013’s Big Moments in Health PR
By Liz Rea and April Sciacchitano 2013 is coming to a close, and it’s been quite a year for health news and communication. A lot of great (and not so […]
Changing The Game: Do You Ask for What’s Yours?
I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards, hearing from inspiring women business leaders in all walks of their career. The women […]