During the course of anyone’s career, change is inevitable, whether it’s working in new ways or evolving the workplace culture. And no matter the industry or corporation, a common challenge […]
The B2B Marketer’s Wishlist for 2019? Video!
If you know a thing or two about Padilla peeps, it’s that we’re pretty obsessed with the media – especially utilizing the right media channels to make the most meaningful […]
The Disengaged Employees Have Spoken: Three Themes We Heard from the Road
Recently, my colleagues and I took several road (and air) trips to visit client sites and interview their employees. Part of a larger effort around improving the organization’s culture, we […]
Reaching the Five Generations on the Farm
I grew up on an average farm in Nebraska. We’re not the biggest or the smallest. We’re not the oldest farm family in my area, and we’re certainly not the […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
Two Steps to Claiming Your Workplace Confidence
Confidence is a two-way street. When you exude confidence, in turn, others instill confidence in you. And at work, that means people will have confidence that you’ll get the job […]
5 Ways to Welcome a New Employee
Recently, we’ve seen some new faces in our hallways. I couldn’t help but wonder how they were acclimating to their new daily environment. Starting a new job is a daunting […]
Is Technology Changing the Game for PR and Marketing Professionals?
The unstoppable growth in marketing technology tools promises to make a communicator’s job easier: Reach audiences with more precision, leverage data to tailor campaigns with purpose and extend brand storytelling […]
Provider M&As: Daunting Task & Major Communications Challenge
Change is epidemic in the health care industry, particularly in the provider sector, but last week’s announcement of the Bezos-Buffet-Dimon “health care” company startled even the most jaded observers. The […]
Three New Year’s Resolutions: Employee Engagement Style
It’s here. The first business day of 2018. Keurigs are in overdrive today as employees get back to the daily grind. Reality sets in that we can no longer put […]