Our lives are built around relationships – with our families, spouses, partners, friends, friends of friends and colleagues – relationships that shape who we are and who we are becoming. As […]
Supply Chain in a Post-COVID Environment
There’s no doubt that the pandemic has changed consumer behaviors and motivations. And when we thought about the specific ways supply chain was being impacted by COVID, we conducted in-depth […]
2021 Consumer Behavior Trends: Fragility, Slow Movement, OPT Culture
There’s a lot of talk about what normal looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]
Anatomy of a Pandemic
The pandemic is transforming both consumer behaviors and business practices. Are you curious about which buying behaviors may stick around, and how you can adapt to each stage of the […]
Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research
To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
Rekindling a Teenage Love Affair: My Love for Lush
Have you ever discovered a brand you loved, then ultimately left because you moved onto newer, more relevant products? But what if a brand evolves with you over time? For […]
“Hidden” Influencers: Are Healthy Living Apps Rating Your Products?
Marketers partner with a variety of social media influencers to promote brands and increase exposure. However, a “hidden” influencer is on the rise: healthy living apps. These apps aim to […]
Who Won Black Friday 2018? Trees, TVs and Library Freebies.
Whether you’re the gleeful subject of every targeted sale ad or a staunch believer in minimalism, the Thanksgiving holiday and subsequent shopping days provide a chance to vote with our […]
Brands create expectations. Experiences reinforce them. (Part 1)
Think about the last time you came across a new or unfamiliar brand. Likely the flash of an unrecognizable logo, a billboard, a banner ad, or a storefront. You start […]