In an environment as competitive as food and beverage marketing is today, a thought-provoking insight can be the difference between a campaign that gets lost in the noise and one […]
A Researcher’s Perspective: Four Commandments of Thought Leadership
Thought leadership has become the new and shiny strategy for many established and emerging brands. Every brand wants to be the opinion leader, the industry expert who defines the market […]
From Divisiveness Comes Togetherness
Remember what it was like to read the day’s headlines without experiencing a surge of shock, shame or rage? Me neither. It must have been so … inspiring. That sense […]
What Booze Marketers Should Know About the Mindfulness Movement
When in 2012 one of UVA’s most illustrious donors, Paul Tudor Jones, announced a $12 million gift to establish a Contemplative Sciences Center to foster “modern applications of contemplative thought,” […]
Regret and the Gift of Time
PadillaCRT client Allianz Life released an eye-opening new study on Monday and the lead statistic was sobering. A third (32 percent) of Americans say they regret the major choices they […]