There is a lot of talk about how predictive models drive marketing decisions. Clients are now asking for agencies to “predict” the channels that will drive the majority of new […]
Loop – The Future of Packaging?
One in three consumers believes brands are the entities most responsible for the future of the environment, so it’s no surprise that CPG (consumer packaged goods) brands are looking for novel […]
Life at the Push of a Button
If you haven’t already seen the latest launch from Amazon, watch this video before you even bother reading the rest of my post. Seriously. Amazon took the first step this […]