It’s been 11 years since the initial mining of blockchain’s first use case, bitcoin. Since then, both sides of the spectrum have argued: what will be the next massive use […]
Looking at 2017 and 2018 Through a Consumer and Brand Aperture
This is an interesting time of year, one where we look back in 2017 and think about the context for what it means leading into 2018 through a consumer and […]
Four Things You Need to Know about the U.S. Wine Industry
The U.S. wine landscape continues to evolve dramatically. Whether packaging or product, there’s a lot happening. Here are four themes you should be following in the U.S. wine industry today. […]
Amazon and Whole Foods, Verizon and Yahoo!, AT&T and Time Warner: What Does It All Mean for Marketers and Consumers?
Amazon Acquires Whole Foods First on my list is Amazon’s acquisition of Whole Foods. The internet has been speculating how life as we know it will change forever. What’s clear […]
QUICK! Name Your Customer’s Favorite Restaurant.
What did you eat yesterday? For me, it was yogurt and berries, kale and chickpea salad, some almonds and a feta burger washed down with a martini (okay fine, and […]
2017: The Year of You
It was a decade ago that Time made “You” its Person of the Year. Scoffed by many at the time, it has proven prophetic. Time’s reason was the meteoric rise […]
Produce shopping behavior is leading to significant food waste
The quest for blemish-free produce is leading to an abundance of food waste. This is according to new research conducted by the Environmental Protection Agency that suggests nearly half of […]
The Power of Packaging: How to Win Over the Hearts and Minds of Consumers
On average, people make about 35,000 decisions every day. I am endlessly fascinated by what drives a person’s decision-making process. As a beverage marketer, I am particularly interested in what […]
Know Your Food Source’s Source
Consumers are more curious than ever about where their food comes from. Was this chicken raised cage-free? Was this asparagus hand-watered with rainfall from the mountains? Did the farmer sing […]
Customer Obsession: The Name of the Game
Access to information and low switching costs between products and services means we’ve moved from the digital age to the age of customer obsession, so argues Forrester Research at its […]