We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
6 Ways to Maximize Reach of Editorial Content
As editorial teams continue to get leaner, publications are relying on subject matter experts (SMEs) to submit content for placement in print and online. This is especially true in the […]
The New Influencers Brands Are Tapping Today
Time to toss away your old ideas of what you think an “influencer” should be. Pretty face, perfect posts, perfect life. Despite the fact that Instagram often leads to a […]
Social Media Lessons From 4/20 That Can Protect Your Brand from Going Up in Smoke
Holidays and observances have quickly become one of my favorite things as both a consumer and creator of social media content. And I’m not necessarily talking about the big ones […]
AT&T’s Time Warner Acquisition Foreshadows Future
One of the largest internet and mobile providers is buying a premier content creator. With the seismic shift to mobile video, it positions them to ensure both remain relevant. As consumers […]
Instagram’s newest, not-so-original, feature & why your brand should care
On August 2nd, Instagram announced its latest and greatest feature, Instagram Stories. Sounds familiar, right? That’s because it’s almost identical to a feature that exists on another platform, Snapchat Stories. While […]
Building a Better Newsroom INSIDE Your Company
When I was a reporter, I was skeptical of any “news” issued by businesses or other organizations. At the time (I’m dating myself here), that “news” was in the form of press releases […]
The Ideal Content Mix for PR, SEO and Social Media Success
With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content or digital marketer should […]
From Styled to Wild: The Shift in Food Photography
Okay, so wild may not be the best word, but 10 years ago, stray herbs or seeds outside a perfectly plated dish would be considered messy. A licked spoon sitting […]
5 Data-Driven Tips for Boosting Your Biz’s Twitter Content
A couple of weeks ago, Hubspot released some very useful stats to help businesses develop more effective Twitter content. When developing a social media plan, you easily can become too […]