With 24/7 access to online reviews, videos, media coverage and more, today’s path-to-purchase is unmistakably customer driven. Whether consumer-facing or business-to-business (B2B), buyers tend to gather information, evaluate various options […]
Your Brand’s “Earprint”
We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
6 Steps to Creating Better Social Media Content at Events
We all have seen the difference between the feeds of people who really “get” social media, and those who don’t. Their images seem to pop off the screen, you really […]
3 Questions You Should Ask Before Making a Major Content Strategy Change
Whether you are gearing up for a new business pitch or looking to give your communication or marketing team helpful guidance, taking a deep dive into your content mix is […]
Brain Tingling Fun—Understanding ASMR
Spending last week with an eight-year-old on spring break, I was privy to some of her YouTube viewing. She has developed a fascination with watching other kids. They may be […]
Is Your Thought Leadership Position Resonating?
Thought leadership can be a risky path to head down. What might begin with a singular focus on a new trend – whether it’s the Internet of Things (IoT), sustainability […]
Two Steps That Launch B2B Content Marketing Programs
Creating content is easy. Open a Word document, next quarter’s new product development plan, and put sentences on the page. That’s it. Thanks for joining me. Some version of that […]
6 Social Media Tips Brands Can Learn from Animal Rescue
My unwavering love for rescue animals is no secret, so it’s no surprise I closely follow these organizations — national and local — on social media. On an almost daily […]
What Facebook’s Algorithm Change Means for You
Now that the dust has settled since Facebook’s algorithm announcement, it’s time to take a step back to look at the big picture. As a brand or an agency, it’s […]
Shock and Awe – Why Content Goes Viral on Instagram
What does it take to “go viral” on Instagram? There is a lot of great content on social channels that never reaches viral fame. The scientific answer to what makes […]