With 24/7 access to online reviews, videos, media coverage and more, today’s path-to-purchase is unmistakably customer driven. Whether consumer-facing or business-to-business (B2B), buyers tend to gather information, evaluate various options […]

Welcome to the newly redesigned Padilla Buzz Bin! I’m continually impressed by the diverse and compelling insights that my colleagues contribute to this site. It’s a great testament to the […]
Pinterest, Facebook, BuzzFeed, Refinery29… even The New York Times joined Social Media Week this month to discuss the latest and greatest in the industry. Lucky for you, there’s no need to […]
B2B buyers demand digital content to help them through the buyer’s journey. And there’s no shortage of data that shows they’re completing most research about your brand online before engaging […]
Whether you’re a man-bunned mixologist in-the-know, a marketer of luxury spirits or a cocktail-loving consumer, 2017 is a year to cheers to with interesting trends on the horizon. Especially when […]
The election, the celebrities we’ve lost, the grim crisis in Syria – 2016 has been a tough year to say the least, whatever your affiliations. But possibly the most divisive […]
Calm down, the little blue bird is still tweeting, but it’s clear they’re not doing so hot. The company shut down Vine, their once very popular six-second looping video app, […]
My unwavering love for rescue animals is no secret, so it’s no surprise I closely follow these organizations — national and local — on social media. On an almost daily […]
Now that the dust has settled since Facebook’s algorithm announcement, it’s time to take a step back to look at the big picture. As a brand or an agency, it’s […]
After surpassing Google for the first time in April for overall referral traffic to publishers’ websites, Facebook announced that it will, yet again, be altering its algorithm. The newest algorithm […]