With 24/7 access to online reviews, videos, media coverage and more, today’s path-to-purchase is unmistakably customer driven. Whether consumer-facing or business-to-business (B2B), buyers tend to gather information, evaluate various options […]
Amid the Chaos, You Must De-Couple to Understand
Welcome to the newly redesigned Padilla Buzz Bin! I’m continually impressed by the diverse and compelling insights that my colleagues contribute to this site. It’s a great testament to the […]
Social Media Week: 5 Takeaways You Don’t Want to Miss
Pinterest, Facebook, BuzzFeed, Refinery29… even The New York Times joined Social Media Week this month to discuss the latest and greatest in the industry. Lucky for you, there’s no need to […]
E-Book: A content marketing strategy that delivers results
B2B buyers demand digital content to help them through the buyer’s journey. And there’s no shortage of data that shows they’re completing most research about your brand online before engaging […]
How Brands Are Mixing New Cocktail Trends into their Campaigns
Whether you’re a man-bunned mixologist in-the-know, a marketer of luxury spirits or a cocktail-loving consumer, 2017 is a year to cheers to with interesting trends on the horizon. Especially when […]
The “Post-Truth” Era: A Look at Fake Online News
The election, the celebrities we’ve lost, the grim crisis in Syria – 2016 has been a tough year to say the least, whatever your affiliations. But possibly the most divisive […]
R.I.P Vine, Is Twitter Next?
Calm down, the little blue bird is still tweeting, but it’s clear they’re not doing so hot. The company shut down Vine, their once very popular six-second looping video app, […]
6 Social Media Tips Brands Can Learn from Animal Rescue
My unwavering love for rescue animals is no secret, so it’s no surprise I closely follow these organizations — national and local — on social media. On an almost daily […]
What Facebook’s Algorithm Change Means for You
Now that the dust has settled since Facebook’s algorithm announcement, it’s time to take a step back to look at the big picture. As a brand or an agency, it’s […]
The new Facebook algorithm vs. your social strategy
After surpassing Google for the first time in April for overall referral traffic to publishers’ websites, Facebook announced that it will, yet again, be altering its algorithm. The newest algorithm […]