I’m 30. There. I’ve said it. Although, technically as I write this, I’m 29.99. But by the time you read this post, the unthinkable will have occurred. My 20s will […]
Defining Transparency in Personal Care
Our team recently attended a Cosmetic Executive Women (CEW) event titled The Institutionless Consumer. Foreboding, right? It depends on your glass-half-empty/half-full ideology as a marketer. To me, the underlying theme […]
Belle of the Beauty Product Ball
Earlier this month, the Coppertone team at Padilla had cause to celebrate when one of the brand’s sunscreens snagged the Holy Grail: a beauty award from Allure Magazine. Coppertone CLEARLYSheer […]
The 5 Best Summer Brand Campaigns of 2016
Click. Shhhft. Ahhh. Now that’s the sound of summer. Whether it’s a beer, soda, seltzer or water, that sound evokes a sense of ease in the dead of summer. The same […]
We’re all hyped up on healthy living
“Adopt healthier habits” is no longer a light suggestion heard once a year during annual checkups. In 2016, we’re actually pioneering the cause. According to Nielsen’s Global Health & Wellness […]
The Personal Care Industry Invades West Palm Beach – Key Media Takeaway
Late February, at the peak of winter, countless beauty brands, skincare organizations, pharma reps, marketers, scientists and an influx of media – both on the advertising and editorial side, head […]