This article originally appeared in the June 2020 issue of O’Dwyer’s. When we were presented with the opportunity to contribute a column to O’Dwyer’s, we planned to focus on brand strategies […]
5 Ways to Make Your CR Storytelling Cut Through the Noise
Corporate social responsibility. Corporate ethics. Sustainability. No matter what term you use, one thing is consistent: In today’s business environment, it’s more than a “nice to have.” Stakeholders – from […]
Bringing Your Brand to Life: Corporate Values
Integrity. Respect. Innovation. Collaboration. Chances are, if you’ve read up on corporate values at all, these are all words you’ve heard tossed around time and time again. Don’t get me […]
In Our Communities
Of all the touch points we have with the people who are important to us at Padilla, our annual Report to the Community is my favorite. Every year since our […]
Three Things That Matter for Brand Marketers in 2018
As we head into the new year, many are using this moment to tout trends, tools, channels, tactics and predictions for engaging with consumers and driving growth. While important, the […]
How Generations Give Thanks for CSR
The holidays are rapidly approaching and as a millennial, I’ve been thinking about the role that volunteering and social responsibility play this time of year. Now, if you’ve read the […]
CSR Programs that Challenge Stereotypes and Change Human Behavior
Over the past decade, Corporate Social Responsibility (CSR) has evolved from being a specialized commitment of a few cutting-edge companies to being one of a company’s fundamental building blocks. We […]
Shared Value: A concept whose time has come.
Fortune magazine’s 2016 Change the World list came out earlier this month. I’m proud to say that PadillaCRT counts two companies ranked in the top 10 among its clients. I’m […]
Helping the Hometown Brand Hit a Home Run during the Big Game
Think about the 2016 Golf Ryder Cup, 2018 NFL Super Bowl and 2019 NCAA Men’s Basketball Final Four. What do all of these premier sporting events have in common, besides […]
Navigating Hot Topic Terminology
What’s in a name? Or should I say, what’s in a claim? These days, American consumers are bringing a less-is-more attitude to the brands they engage with. Whether it’s an […]