Layoffs. It’s a word no one likes to hear. But with the current economic uncertainties, continued supply chain challenges, higher interest rates and profit pressures, we’re likely to start seeing […]
An Inside View of Health Care Public Relations
Graduating from college and applying for your first job is generally a stressful milestone, but as the pandemic lingers on and work environments shift, it adds an unprecedented challenge that […]
Are We There Yet? Returning to the Workplace Post-pandemic
Strategies, approaches and implications for communicators. We’ve all been comparing notes on these as we ponder company return-to-workplace plans, which we’ve been thinking about as frequently as we’ve been talking […]
Misses, Hits and Optimism for What’s Next
In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once we emerged from the COVID-19 […]
A New Food Reality: COVID-19 and the Paradox of “Fulfillment”
Fulfillment. It is more than a satisfying feeling experienced by consumers as they receive their purchases. Fulfillment is the complex matrix of the storage, compilation, packaging, shipping, and delivery of […]
1-Year Pandemic Retrospective: 5 Emerging Health Care Provider Trends
When we shared our 2020 Provider Forecast last year, we didn’t have a clue what was in store for us with the COVID-19 pandemic. That said, it did force the […]
Discerning Fact from Fiction in the Face of COVID
“Your COVID-19 test is positive.” Despite my best efforts, I finally heard the words we all have dreaded in late December. When I went to CVS for a rapid test, […]
Going Through the Crisis, Together
As much as we might wish it, crises aren’t always predictable. There are those that we can anticipate, for which thoughtful organizations have a regularly updated crisis management plan. There […]
2020 Food and Beverage Marketing Hall of Fame (and Shame)
No one needs to tell us that 2020 was a year like no other. Not only did it affect life as we knew it, but it also affected virtually every […]
Post-COVID Vaccination Activities
With the rollout of the COVID-19 vaccine taking place – in varying degrees of success – across the country, we’re feeling cautiously optimistic and thinking about what we’re going to […]