Graduating from college and applying for your first job is generally a stressful milestone, but as the pandemic lingers on and work environments shift, it adds an unprecedented challenge that […]
Are We There Yet? Returning to the Workplace Post-pandemic
Strategies, approaches and implications for communicators. We’ve all been comparing notes on these as we ponder company return-to-workplace plans, which we’ve been thinking about as frequently as we’ve been talking […]
Misses, Hits and Optimism for What’s Next
In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once we emerged from the COVID-19 […]
A New Food Reality: COVID-19 and the Paradox of “Fulfillment”
Fulfillment. It is more than a satisfying feeling experienced by consumers as they receive their purchases. Fulfillment is the complex matrix of the storage, compilation, packaging, shipping, and delivery of […]
1-Year Pandemic Retrospective: 5 Emerging Health Care Provider Trends
When we shared our 2020 Provider Forecast last year, we didn’t have a clue what was in store for us with the COVID-19 pandemic. That said, it did force the […]
Discerning Fact from Fiction in the Face of COVID
“Your COVID-19 test is positive.” Despite my best efforts, I finally heard the words we all have dreaded in late December. When I went to CVS for a rapid test, […]
Going Through the Crisis, Together
As much as we might wish it, crises aren’t always predictable. There are those that we can anticipate, for which thoughtful organizations have a regularly updated crisis management plan. There […]
2020 Food and Beverage Marketing Hall of Fame (and Shame)
No one needs to tell us that 2020 was a year like no other. Not only did it affect life as we knew it, but it also affected virtually every […]
Post-COVID Vaccination Activities
With the rollout of the COVID-19 vaccine taking place – in varying degrees of success – across the country, we’re feeling cautiously optimistic and thinking about what we’re going to […]
Talking About Mental Health – Who Should Lead the Conversation?
Even before the pandemic, mental health was emerging as an important topic. Now, it’s everywhere. Gradually, people across the world have been opening up and talking about their own mental […]