Organizations large and small in every corner of our country are feeling the impacts of COVID-19 and health care organizations sit on the front lines of this battle. The actions […]
When an Employee Tests Positive for COVID-19
It’s happened. You have an employee who’s tested positive for COVID-19. What now? As COVID-19 continues its rapid global spread, the number of companies with impacted employees also continues to […]
Rules Of Engagement In The Time Of COVID-19: A Brand’s Responsibilities
We’re navigating uncharted waters as the COVID-19 crisis evolves on an hourly basis. Much has been written about how brands have responded, from ethical acts of generosity (such as the […]
The 2020 Health Care Provider Forecast: 6 Key Themes You Need to Know
We’ve said it before, and it’s still true – there has never been a more dynamic time in health care. New players, new models of care, new expectations, new scrutiny […]
Preparing for a Crisis: Getting your health care organization ready to respond
For a health care provider, a crisis can come from almost any direction and threaten the reputation and trust that have been built over years – or even decades. And, […]
Punxsutawney, PA, We Have a Problem…
Not exactly a crisis, per se, but a problem nonetheless. We have a mole in our midst. Well, not actually a mole, more like a… oh, I can’t even say […]
The Power of Authentic Listening
The first time I saw United Airlines CEO Oscar Munoz address a crowd was last March at the annual PRWeek awards in New York, where he was honored as the […]
How Social Media Has Changed How We Experience a Disaster
What if social media existed on Sept. 11, 2001? How would the day and following weeks have been different? I found myself contemplating this while watching the significance social media […]
Communications Lessons From Hurricane Harvey
As Florida now braces itself for Hurricane Irma only two weeks after Hurricane Harvey, those in Texas and Louisiana are just beginning the rebuilding process in the aftermath of a […]
The “three-legged stool” approach of crisis communications
There has been discussion recently on our crisis communication team about the balance between legal and crisis counsel. What’s the role of legal counsel? How does that differ from crisis […]