Spring has sprung! Ok, truth is, it sprang exactly 18 days ago. So how do you feel? Lighter? Warmer? Fresher? I was so excited about spring that about a month […]
Is the Student-Loan Market the Next Housing Bubble?
College debt has long been considered a crisis for students, many of whom feel like they have widening holes in their pockets. Now, some Wall Street analysts predict that the […]
Citizen Journalism’s Impact on Crisis Management
One need only catch a breaking news event to see citizen journalism’s dramatic impact on today’s society. When a young man rammed his car into a gathering of students at […]
3 Priorities for Every 2017 Hospital Marketing Budget
As leaves change and temps fall, healthcare organizations that begin their fiscal year in January are finalizing budgets for 2017. With most hospitals grappling with flat or declining admissions, it’s now […]
Defenders of the healthcare brand
How healthcare communication professionals can drive the top line while protecting the bottom line. For healthcare PR and marketing professionals, intentional communications has never been more important to the brand. Unprecedented consolidation in […]
The Samsung Recall of 2016: Galaxy Note7
If you’ve spent any time on Twitter over the last month, you may have caught wind of the hottest technology crisis since #BendGate in 2015 – Galaxy Note7s are exploding […]
The Value of Vulnerability
There’s no shortage of “how to manage a crisis” articles, experts and opinions. But I recently stumbled upon a Harvard Business Review (HBR) piece entitled “The Organizational Apology” that raised […]
Crisis management: 70% internal, 30% external
My first mock crisis exercise was held at a chemical plant. The number-one complaint expressed during our critique was lack of communication among team members. The litany of frustrations included radios […]
5 Simple Rules to Handle the Ambush Media Interview
Lately, I’ve been on a television news magazine binge just to see the types of tactics and techniques reporters are using these days to tell their tales. Better technology is […]
3 PR/Marketing Budget Imperatives for Healthcare
It’s fall. That means football season, kids going back to school, the leaves changing colors, and, for many hospitals and health systems, it means the start of budget season. Even […]