Competing with a crisis is a no-win situation. It’s happened to about every company: you’re all set to roll out an exciting new product or make a big corporate announcement, […]
Managing Conflicts in a ‘Cancel-Culture’ Environment
The 6th Amendment of the Constitution specifies the right to legal representation and, in medicine, the Hippocratic Oath is still a sacred tenet. But public relations doesn’t have such a provision, […]
Three-Headed Health Care Crisis
Life is filled with unintended consequences, and right now we are seeing that play out in the health care world. When managing any crisis, let alone COVID-19, a principle goal […]
3 Tips for Keeping Hospital Employees Engaged in Times of Change
The healthcare industry saw a record number of mergers and acquisitions last year. And the flurry of deal making has carried over into this year, such as Bon Secours and […]
Why It’s Important for Health Care Organizations to Prepare for a Crisis
Despite even the best planning, crises happen. So, it is important for health care organizations’ crisis policies and procedures to be prepared before the unexpected happens. In a world where […]
Know Your Real Reputational Risk (Hint: Food Safety’s Just the Start)
Across every sphere of public life, we’re bombarded by disruption and dysfunction — from security breaches and mechanical failures to people behaving badly. In the minds of food and nutrition […]
Be a Social Media Survivor in 2018
Sticks and stones may break your bones. But words? They can demolish your business reputation in a New York minute, especially when amplified and multiplied by the social media megaphone. […]
Reputation Rx: How to Come Back Stronger After a Crisis
We all do it. We fail. We don’t want to fail — but we do. I conduct crisis trainings across the country and begin each session with a request: “Raise […]
The Question After the Storm: (How) Should Brands Communicate?
A client of ours, who has been one of the critical organizations providing disaster aid to victims of Hurricanes Harvey and Irma, recently posed a familiar question: how do we […]
Communications Lessons From Hurricane Harvey
As Florida now braces itself for Hurricane Irma only two weeks after Hurricane Harvey, those in Texas and Louisiana are just beginning the rebuilding process in the aftermath of a […]