If you work for a brand that doesn’t necessarily have news to report on a regular basis, sometimes you have to create your own news. And, survey research is a […]
Make Mine Video: 3 Tips To Create Great Video Content
I have to admit I’m a bit of a video junkie. I married a video producer years ago and have watched as this wonderful medium has evolved to become an […]
Broadening Our Horizons: The Changing Role of PR Professionals in Healthcare
As healthcare public relations professionals, we have often suffered from an identity crisis. No one understands what we do, let alone appreciates it. Often we complain that the marketing folks […]