Now, more than ever, consumers want to interact and purchase from brands that are authentic and clear with their messaging. With the rise of social media, it has become possible […]

Now, more than ever, consumers want to interact and purchase from brands that are authentic and clear with their messaging. With the rise of social media, it has become possible […]
Of all the touch points we have with the people who are important to us at Padilla, our annual Report to the Community is my favorite. Every year since our […]
The holidays are rapidly approaching and as a millennial, I’ve been thinking about the role that volunteering and social responsibility play this time of year. Now, if you’ve read the […]
Over the past decade, Corporate Social Responsibility (CSR) has evolved from being a specialized commitment of a few cutting-edge companies to being one of a company’s fundamental building blocks. We […]
Fortune magazine’s 2016 Change the World list came out earlier this month. I’m proud to say that PadillaCRT counts two companies ranked in the top 10 among its clients. I’m […]
We’ve heard the old adage “doing well, by doing good.” In our increasingly competitive business culture, it’s still refreshing to see companies offering volunteer opportunities for their employees to give […]
This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee […]
If you’ve been to a Starbucks in the past week, you may have seen something other than your name written on the side of your coffee. The company recently launched […]
Innovation, integrity and corporate responsibility are hallmarks of well-run businesses. Add in a dash of thought leadership, and a company may gain a distinct competitive advantage. According to Forbes’ Glenn […]
These days, a company’s brand is just as if not more important than its products. And, a trend has emerged where we are seeing a whole lot more brand advertising […]