Now, more than ever, consumers want to interact and purchase from brands that are authentic and clear with their messaging. With the rise of social media, it has become possible […]
In Our Communities
Of all the touch points we have with the people who are important to us at Padilla, our annual Report to the Community is my favorite. Every year since our […]
How Generations Give Thanks for CSR
The holidays are rapidly approaching and as a millennial, I’ve been thinking about the role that volunteering and social responsibility play this time of year. Now, if you’ve read the […]
CSR Programs that Challenge Stereotypes and Change Human Behavior
Over the past decade, Corporate Social Responsibility (CSR) has evolved from being a specialized commitment of a few cutting-edge companies to being one of a company’s fundamental building blocks. We […]
Shared Value: A concept whose time has come.
Fortune magazine’s 2016 Change the World list came out earlier this month. I’m proud to say that PadillaCRT counts two companies ranked in the top 10 among its clients. I’m […]
4 Tips for Using Volunteerism to Engage Employees: #Cookies4kids
We’ve heard the old adage “doing well, by doing good.” In our increasingly competitive business culture, it’s still refreshing to see companies offering volunteer opportunities for their employees to give […]
From Your Cup to the Global Stage: 5 Reasons Why Coffee’s Future is Brighter than Ever
This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee […]
Starbucks’ #RaceTogether Campaign and the Shift toward Pro-Social Brands
If you’ve been to a Starbucks in the past week, you may have seen something other than your name written on the side of your coffee. The company recently launched […]
Thought Leadership as a Differentiator
Innovation, integrity and corporate responsibility are hallmarks of well-run businesses. Add in a dash of thought leadership, and a company may gain a distinct competitive advantage. According to Forbes’ Glenn […]
Don’t be generic (or tragic) like this brand video
These days, a company’s brand is just as if not more important than its products. And, a trend has emerged where we are seeing a whole lot more brand advertising […]