Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious effort to standardize and maintain consistency […]
Disruption creates opportunities to rethink the value we deliver to our customers and internal teams. COVID-19 has forced businesses to examine our relationship with customers and the experiences (CX) that surround the products and services that were once unshakable. More than ever, digital experiences (DX) and products are inextricably linked to the physical experiences we have every day. By rethinking the entire customer experience, we undercover opportunities to weave new value through digital products.
This article originally appeared in the June 2020 issue of O’Dwyer’s. When we were presented with the opportunity to contribute a column to O’Dwyer’s, we planned to focus on brand strategies […]
Truth be told, customer experiences today are often fleeting and forgettable – typically targeted on the moment of transaction and lacking in any lasting impression. As marketers, we understand the […]
Have you ever discovered a brand you loved, then ultimately left because you moved onto newer, more relevant products? But what if a brand evolves with you over time? For […]
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
At Joe Smith (the brand consultancy of Padilla), we’re all about helping brands make meaning. So to kick off 2019, we’ve taken stock of brands that excel at making meaning […]
Last week in Part 1, we looked at how brands help people make decisions. They first create expectations around offerings, quality, price, service, and more. Then they deliver experiences that […]
Think about the last time you came across a new or unfamiliar brand. Likely the flash of an unrecognizable logo, a billboard, a banner ad, or a storefront. You start […]
Last week I received an email from Etsy with recommendations based on my recent purchase and browsing history. It was promoting a toddler t-shirt with a picture of a bearded […]