At Joe Smith (the brand consultancy of Padilla), we’re all about helping brands make meaning. So to kick off 2019, we’ve taken stock of brands that excel at making meaning […]
Brands create expectations. Experiences reinforce them. (Part 2)
Last week in Part 1, we looked at how brands help people make decisions. They first create expectations around offerings, quality, price, service, and more. Then they deliver experiences that […]
Brands create expectations. Experiences reinforce them. (Part 1)
Think about the last time you came across a new or unfamiliar brand. Likely the flash of an unrecognizable logo, a billboard, a banner ad, or a storefront. You start […]
How I Got Suckered Into Buying Exactly What I Wanted
Last week I received an email from Etsy with recommendations based on my recent purchase and browsing history. It was promoting a toddler t-shirt with a picture of a bearded […]
How Amazon May Revolutionize the Foodservice Industry
Next time you’re shopping, just walk out. No, we’re not talking about shoplifting. We’re talking about Amazon’s new robotized grocery store called Amazon Go. The new shopping experience promises its customers […]
What’s New at the SHSMD Conference and What it Means for Hospitals
Next week more than 1,000 healthcare marketing, public relations, communications and strategic planning professionals will convene in Washington, DC for the Society for Healthcare Strategy & Market Development (SHSMD) Annual […]
Brand Reputation v. Customer Service – Delta on Social Media
Social media always has been a place for customers to voice their likes, dislikes, thoughts and opinions, and feel like they are being heard. Brands are measured and judged for […]
Ski Season! Why Top Resorts are Investing in Mobile Apps
The West has gotten quite a bit of snow already, and skiers and snowboarders are flocking to the mountains for a little pre-season action. Some of these resorts have been […]
Allagash Brewery: A Wicked Good Customer Experience
In 2011, I was 25 years old, and I didn’t like beer. I felt confused and disappointed with myself. Beer is a crisp, refreshing, carbonated alcoholic beverage. A staple at summer […]
5 Ways Food and Nutrition Brands Can Reach Millennials
Why McDonald’s New McWrap Missed the Point McDonald’s Millennial problem has been the talk of the town with the launch of its biggest product of the year, the McWrap. In […]