With 24/7 access to online reviews, videos, media coverage and more, today’s path-to-purchase is unmistakably customer driven. Whether consumer-facing or business-to-business (B2B), buyers tend to gather information, evaluate various options […]
CVS & Aetna: What it could mean for the future of health care
Earlier this week, CVS Health proposed its plan to acquire Aetna for approximately $69 billion – another step in the transition from fee-for-service to value-based care for patients. According to […]