Digital advocacy is the art and science of building grassroots movements for causes, ideas, and products online. While its roots and frequent application are political in nature, creating advocates is […]
Human Trust and Value in the Rise of AI
If you think the capabilities and uses of technology have accelerated rapidly in your lifetime, brace yourself: the next few years will leave the last 10 in the dust. We’re […]
The new Facebook algorithm vs. your social strategy
After surpassing Google for the first time in April for overall referral traffic to publishers’ websites, Facebook announced that it will, yet again, be altering its algorithm. The newest algorithm […]
Big Data: Connecting Online Advertising to Offline Sales
As an agency we do a lot of work with consumer products and in particular commodity boards including Highbush Blueberries, Florida Sweet Corn, Pure Canadian Maple Syrup and many others. […]
3 PR/Marketing Budget Imperatives for Healthcare
It’s fall. That means football season, kids going back to school, the leaves changing colors, and, for many hospitals and health systems, it means the start of budget season. Even […]
Digital Process: 5 Steps to Ensure a Successful Digital Property [infographic]
Success in the online world truly relies on multiple channels to fully reach and communicate a brand’s initiatives. With media and technology moving so quickly, a solid digital strategy and […]
Multi-channel PR Campaign? It All Starts with a Digital Strategy
As connected as the digital world is it can often create segmented messages and experiences for you client. The benefits to integrating your marketing efforts are numerous but to fully […]
Keep Calm and Throw a Kick A$$ Twitter Party
You’re like a little kid at the candy store, you can hardly sit still you’re so excited about the exciting things you want to share with your audience. But you […]