Fifteen years ago, building a website for a client was straightforward. It needed a great design, blog functionality, a contact page with a map, and some way to update content. […]
Authenticity & Influencers: The Big Takeaways from Social Media Week 2019
For those who aren’t familiar with Social Media Week, it’s a three-day social media and digital marketing conference in New York City. The sessions cover everything from content creation and […]
Big Data + Ag – Another Tool to Grow Your Farm
Agriculture is an industry that has been at the forefront of technological innovation for thousands of years. New technologies sometimes breed skepticism, and agricultural technologies are no different. But, ag […]
5 in 5: digital courtesy, snowball fights, designing for brain waves, magical commutes, invisible language lines
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Hey […]
Everlane, Glossier, Away: What Millennial Brands are Doing Right
You may not have heard of them, but Millennials can’t get them out of their heads. Brands like Everlane, Glossier and Away are companies that sell different products to a […]
Padilla’s Top Podcasts
Whether they help get you through your daily commute, a workout at the gym, or chores around the house, podcasts have become a huge part of the entertainment world, and […]
The Future of Social Media in a Health and Wellness-Focused World
We are in the midst of a health and wellness craze, but the truth is, being healthy isn’t a new trend. People have always wanted to be healthy. Just take […]
Humanity in a World of Algorithms
It was 2006. MySpace was the most popular website, the Flip camera was the latest technology, and the iPhone was still a year away. I pitched the brand manager of […]
Instagram – The Happier Channel
Go to many leading companies’ Facebook pages and you’ll find loads of negative comments. If you feel like wincing a few times, just check these out. Expedia trying to have […]
How the New Apple iPhone Health Record Integration is Good News for Your Health System
Yesterday, Apple announced consumers will have the option to download and store their health records directly in Apple’s Health app on their iPhones beginning today. The new feature is still in […]