Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Hey […]
You’d never know over a year has passed since the theatrical delight ‘Frozen’ skated its way into our hearts. In that short time, ‘Frozen’ has gone from a holiday box […]
It’s nothing new for hospitals to look to revered service brands like Ritz-Carlton and Disney for lessons in customer service. Many a hospital has hired one of their consultants to […]
Even in 1957, Walt Disney understood the power and importance of an integrated content marketing program. His hand drawn map remains a best-practice for content marketers today.
You’ve been there before. You are surfing the Internet or doing some online shopping and you end up on the site of a brand you know and love…and are completely […]