Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Hey […]
5 Lessons Learned from ‘Frozen’
You’d never know over a year has passed since the theatrical delight ‘Frozen’ skated its way into our hearts. In that short time, ‘Frozen’ has gone from a holiday box […]
Bringing Disney Magic to Hospital Wait Times
It’s nothing new for hospitals to look to revered service brands like Ritz-Carlton and Disney for lessons in customer service. Many a hospital has hired one of their consultants to […]
Case Study: Content Marketing from Walt Disney Circa 1957
Even in 1957, Walt Disney understood the power and importance of an integrated content marketing program. His hand drawn map remains a best-practice for content marketers today.
Three Rules for Creating Your Brand’s Digital Experience
You’ve been there before. You are surfing the Internet or doing some online shopping and you end up on the site of a brand you know and love…and are completely […]