Have you ever wondered why great experiential brands like Starbucks, Trader Joe’s and Costco do little to no advertising? It’s probably because they understand that in the mind of today’s […]
True Belief vs. Longstanding Convention
Last week, a colleague and I were working on a project for a client, when the topic of longstanding conventions came up. It was a small part of our nearly […]
How to Get Complete Strangers to Reveal Their Deepest Secrets
(a.k.a. How to Conduct a Great Research Interview) So many of us have to conduct interviews as part of research. It’s one of the most important parts of the research […]
Stop Multitasking and Get Mindful
Stop everything you’re doing right now. Can you? If I had to guess, I’d say you’re doing at least two things right now, probably more. You’re checking email, reading a […]
Why It’s Not About the Money
I heard someone imply recently that advertising and public relations were all about money, and that the dollar amount a client pulls in due to an ad or campaign is […]
How Ham & Robot Love Lead to Great Creative
Five Tips for Great Creative Briefs Creative briefing is something we do (or should do) on a regular basis, and we all know how crucial it is to producing stellar […]
How Fear of Failure Forces You to Fail
If you search for statistics on Americans’ levels of job satisfaction, you’ll find that about 70% of Americans are either “somewhat unsatisfied” or “unsatisfied.” If you conduct a search about […]
Three Rules for Creating Your Brand’s Digital Experience
You’ve been there before. You are surfing the Internet or doing some online shopping and you end up on the site of a brand you know and love…and are completely […]